Designing Your

—Legacy

Challenge: Maesu, an Atlanta-based Afro Beats artist, catapulted to fame with a TikTok viral hit, propelling him into a full-time career in music. He approached us needing a pitch deck to unlock new opportunities, a collaboration that evolved as we supported him during his tour as the opening act for ¿Teo? on the Sol y Luna tour.

Strategy: Our mission was to craft a compelling pitch deck that not only highlighted Maesu’s dynamic musical journey and achievements but also captured his vibrant personality, making him an attractive prospect for music labels and collaborators.

Results:

  • Funding Success: The pitch deck was instrumental in Maesu securing partnerships and funding from major networks, enabling him to collaborate with Afro Beats luminaries such as Amaarae, Ayra Starr, Kari Faux, and Khary.

  • Media Spotlight: This strategic tool paved the way for significant media exposure, including features on BBC Radio, Revolt TV, and NPR, amplifying his brand on a global scale.

  • Creative Contributions: Leveraging the pitch, Maesu contributed to a Disney song, marking a milestone in his career, and witnessed substantial growth across his digital platforms, fueled by label investments.

Impact: The pitch deck not only served as a catalyst for Maesu’s career advancements but also set the stage for his role in the Sol y Luna tour, opening for the renowned ¿Teo?. Our team's close involvement in tour management, sponsorship acquisition, itinerary planning, and logistics underscored our commitment to Maesu’s burgeoning career. This partnership not only highlighted our ability to foster talent but also showcased Maesu's ascendancy in the Afro Beats genre, establishing him as a formidable artist on the international music scene.

Challenge: Season 2 Consign, founded by the entrepreneurial sisters Erika and Monica, transformed from a pandemic-born side hustle into a flourishing luxury accessory and handbag resale venture. Harnessing their dynamic personalities and rapid Instagram growth, the duo successfully marketed thousands of dollars' worth of vintage treasures. Aiming to scale their operation into a multi-location enterprise and establish franchises throughout the US, they enlisted our expertise to develop scalable marketing strategies to support and replicate their growth.

Strategy: Our mission was to design and implement marketing frameworks that could be seamlessly adopted by various teams under a unified leadership structure. We focused on providing turnkey solutions to drive growth, encompassing social media management, online conversion optimization, and funnel development.

Key Tactics:

  • Implementation of a comprehensive, sales-driven social media strategy.

  • Creation of a strategic marketing plan complemented by effective funnel development.

  • Cultivation of B2B partnerships and a robust influencer marketing program.

Outcomes:

  • Rebranding & Social Strategy: We executed a subtle rebranding alongside targeted social media strategies to enhance their luxury image and broaden their audience reach.

  • Engagement Surge: Achieved a staggering 250% increase in social media engagement, establishing Season 2 Consign as a premier destination for luxury vintage finds.

  • Partnerships: Developed and executed a comprehensive influencer marketing strategy, including a week dedicated to influencer-led content creation, to amplify reach and engagement.

  • Impact: Our strategic intervention not only rejuvenated Season 2 Consign's brand identity but also significantly broadened their online presence, setting a solid foundation for sales growth and franchising endeavors. The enhanced social media strategy tripled their sales volume and facilitated the expansion of their business to over 7 franchise locations, marking a new chapter in their entrepreneurial journey.